Coudal Partners is a design and advertising studio located in Chicago. One of the products they sell is the popular Field Notes Brand memo and notebooks. So if you’re trying to market a new version of a notebook you sell, what sort of video would you create to convey the…
Interesting story that should inspire you to think outside the box of your normal marketing tactics as to how your product or service could get out there to more customers. Orabrush used a YouTube video and some innovative marketing to get their tongue cleaner that they were making in their…
Over on my podcast network, SSKTN, we have a new sponsor called Squarespace. I mention this here only because a common keyword search that brings people to this website is ‘squarespace vs virb’ where they land on this post comparing two popular website builder companies. As part of the sponsorship…
The term “call to action” is a bit of a buzzword in the web design/development industry and has been for a few years. Call to Action is a term that describes ways to get the user of your website to do something – an action – that is part of…
One thing that I see a lot of local businesses missing out on is the ability to control how and what Google shows about your business when people search Google Maps for you (or related businesses). When you search Google Maps, in this case for the term “coffee shop”, Google…
