Marketing

A collection of blog posts related to digital marketing and advertising.

The Death of SEO or the Rise of Social?

It may be a slow death, but it\’s happening. The idea that you can somehow manipulate or cheat Google and other search engines into finding your website is going the way of the dodo. Google used to think if you…

How to Schedule a Post on a Facebook Page

Facebook recently added the ability to schedule a post to appear – so you can have something appear at a specific time without having to be at your computer or smartphone to post it. For example, you might want to…

2011 Annual Report from Warby Parker

Warby Parker 2011 Annual Report

Warby Parker distribute glasses in a customer friendly fashion with free shipping and free returns1. They\’ve recently put together their annual report for 2011 and rather than distribute it2 using traditional print and PDF methods, they\’ve built a beautiful HTML/CSS/JavaScript…

Google+ Community Guidelines

While it’s still early days in how everyone is deciding to use Google+ personally and professionally – Google has just published a set of Community Guidelines that can help give you an idea of how or why you might want…